AdsML is an initiative supported by Ifra, an international association for media publishing, and the Newspaper Association of America (NAA) in order to create the first comprehensive, global standard for end-to-end advertising workflow.

AdsML covers, in principle, the means by which data is exchanged for all kinds of advertising, in all media and through all stages of the lifecycle of an advertisement.

AdsML will apply to all sectors of the advertising industry, enhance the efficiency of the advertising process and facilitate integration at systems and data levels. The proposed, XML-based standard seeks to make the best use of other existing and forthcoming standards, while adding AdsML-specific support to crucial processes in the advertising lifecycle, which are not now served.

For more information about AdsML please visit www.adsml.org