MediaPlanner (from Agefame) is the UK's leading advertising planning tool providing publishers with the ability to plan newspapers, magazines and directories. As a PC based application, MediaPlanner is easily integrated into a variety of ad sales systems and provides both automatic and manual ad placement facilities along with the inclusion of class headers, fillers etc. This level of integration provides MediaPlanner with the ability to track all advertising to be planned in each publication / edition and provide live reporting on changes, ad revenue per page etc. even before all the content is available.
Rules about preferred ad location, bleed, scaling, sort order etc. can all be defined and adhered to by the solution which greatly reduces errors and in turn costly refunds. Output from MediaPlanner is possible over a number of channels allowing full classified pages to be output as postscript or pdf and part editorial pages via XT technology in Quark and InDesign.
Key Features:
- Planning of Run of Paper / Magazine and Classified sections all in one package
- Easily integrated with most modern ad sales systems
- EPS, PS, PDF, Quark or InDesign output mechanisms.
- Automatic ad placement and flowing, with manual intervention and override options.
- Ad metadata propagated to MediaPlanner allows users a detailed view
- Multi-publication and regional edition support
- Can plan an individual page, section, classification or edition
- Ad position request codes supported
- Facilites and controls forad re-sizing on placement
- Manages option ads
- Reporting on revenue by edition, section or selected pages
About Agefame
Agefame was founded in 1985 as a partnership between James Lightburn and Dave Municchi, and has specialised in writing and maintaining advertising planning software for the publishing industry. Over the years continual development and innovation has maintained MediaPlanner's position as the UK market leader and it is installed at the majority of the UK's national newspapers, as well as numerous regional newspapers and magazine.
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