AdDesk- The complete advertising management solution for media outlets and publishers.

AdDesk Papermule’s advertising copy-chasing, content receipt, creation, and matching DAM solution which enables media outlets and publishers to automate and streamline the process of receiving, matching, and managing advertisements across multiple channels.

As a fully scalable and resilient digital advertising solution, AdDesk delivers a healthy Return on Investment (ROI) by:

Improving workflow efficiency, organisation, and visibility.

 Promoting high-quality production.

Mitigating and eliminating production errors.

 Automating many tasks and integration points

Reducing costs while delivering more accurate and quicker outcomes.

Untitled_design__95_-removebg-preview (1)
Papermule Request A Quote Long CTA (900 × 268 px) (1113 × 290 px)

Product Features

Offering solutions for creative workflow management software on the internet

A complete web-based solution accessible through any device – all you need is an Internet connection.

A link icon that relates to automated digital workflows

Links unmatched content to booking records.

Available as a hosted or an on-premise solution with AD/LDAP/Okta integrated account authentication.

10

Automatic, semi-automatic and manual copy matching.

11

Can be combined with additional optional modules (AdBuilder, AdGenerator, Callas PDF Pre-flight, PADN, MediaPortal).

12

CRM which is automatically populated from integrated systems and production staff

13

Accepts sales order data feeds from all recognised advertising channels.

14

Predictive Artificial Intelligence engine identifies advertisers who should be asked to supply content according to brands or publications.

15

Transcribes Sales ‘Intents’ into Production grade data embellishing with rich media formatting information (multipage, bleed, trim, regional and copy split variants).

Untitled_design__93_-removebg-preview

Integrations

So that AdDesk can embed seamlessly into your business workflows and operations, it integrates with many industry-leading platforms, including:

✓ Booking platforms: AdPoint, AdTaker, Atex, CCI, BrightMedia, Salesworks, Shuttleworth, Sii 

✓ Preflight/checking tools: Asura, Callas, Twist

✓ Planning tools: MediaPlanner, Journal Designer

✓ MediaSupply Chain Vendors: AdFast, AdStream, Specle, Qmuli

✓ Publishing Platforms: Atex, Censhare, DTi, Google, Methode, Naviga, Passendo

✓ Creative Tools: Supports all Applications (plugins for Adobe InDesign, InCopy) 

PADN - Publishers Advertising Data Network

Supply chain vendors (AdStream, Specle, Qmuli) can show their users, in real-time, advertising placements that partaking publishers are expecting from them.

PADN streamlines and automates many of the existing copy chasing tasks - from identifying the supply chain and sharing the data to confirming the delivery schedule. This takes tasks away from both the publisher and media house. PADN updates records in corresponding AdDesk platforms giving the publisher visibility of the process.

Since PADN shares unique advertising referencing numbers, copy supplied via the PADN data route (via the vendors AdStream, Specle and Qmuli) will be automatically processed on reception and in most cases simply queued for human approval and automated release to the publishing platform.

Book A Free Consultation

With more than 100 years of combined experience providing streamlined workflow solutions, Papermule is the UK’s leading digital asset management provider for the media and publishing industry.

Untitled design - 2022-09-27T160909.939

Book a meeting with Mike to discuss:

Your requirements
Which software would work best for you
How Papermule can help
Any questions or queries you may have

FAQs

What is an Ad Planning System?

Simply put an Ad planning System helps publishers decide where to place advertisements in a product and ensure that all sold ads reach a page. Ad planning at the national level with regional variants, with editorial/ad ratios and revenue targets to achieve, adds a whole next level of complexity. Separating planning and production also means editorial can be working on pages while commercial concentrate on where the ads go without treading on each other's toes!

Find Out More

What technologies do you use?

Our solutions are linux based running a core server side Java application serving an HTML5 / JS / CSS  active client. A suite of Perl and Python libraries provide extensive and flexible site specific integration options.

Find Out More

Do you integrate with Active Directory?

Yes. We support not only Active Directory but a variety of other authentication methods and platforms including OKTA.

Find Out More

What databases do you support?

Our default database is MySQL however we have many installs at companies where we support Oracle, MS SQLServer and Sybase.

Find Out More

Do you offer a desktop client?

All our solutions are entirely web based negating the need for platform specific applications.

Find Out More

How Our Workflows solve Problems

What Our Clients Say

quote-icon

“Progress has been good and we are already seeing a number of ads coming through the system without the need for chasing and any other involvement from dmg::media staff."
dmg-media-logo-web (1)
John Tucker, DMG Media

quote-icon

Papermule is now a vital part of the future of ad delivery for publishers. We hope this leads to a new era of efficiency, improved customer service for all of our clients."
News-UK-new (1)
Tom Fletcher, News UK

quote-icon

"TMG are fully supportive of Papermule as a major step forward in the beneficial communications between Publisher and Advertiser.”
Untitled design - 2022-08-19T095403.178
Barry Finch, The Telegraph

Latest From

The Blog

2026 Print Strategies

2026 Print Strategies

April 2026

Print's second act: why the deliberate format still matters The print debate has moved on. Whether print is dying is largely settled. The real question now is what print is for in a multi-platform world and how publishers should use it. I set out my thinking in InPublishing's recent print special, ...

Learn More
PlandDesk Publication page plan

Guardian - Plan to Page to Press

February 2026

Guardian - from Plan to Page to Publication We're excited to see today's Guardian on the news stand being their first title to go-live with PlanDesk!

Learn More
ISO-14001

Papermule Gains ISO 14001 Certification

February 2026

Why ISO 14001 Matters to us — and to Papermule We're really pleased to be able to share that Papermule has achieved ISO 14001 environmental certification.

Learn More