Tom Fletcher
Advertising Operations Manager
“Papermule is now a vital part of the future of ad delivery for publishers. The archaic process of manually distributing data to clients and verifying content AFTER it is received no longer needs to be a heavy burden on advertising operations and pre press departments.
With Papermule, key booking information is accessible by ad suppliers right at the point of upload, their ad is verified against the booking PRIOR to sending, and is embedded with our publisher URN allowing us to match it to the correct booking without any ambiguity. This means the instances of content arriving not to spec is identified and resolved well ahead of time, and not moments before ads go to press.
By also allowing customers to confirm they are sending ads, it removes the need for countless ‘copy chasing’ calls and emails, which are not only an overhead for publishers but also slow down the production teams trying to traffic many versions of the same material to a wide range of publishers.
This is why News UK has decided to mandate all ad delivery with the inclusion of a URN which has been validated by Papermule. We hope this leads to a new era of efficiency, improved customer service for all of our clients and ever closer collaboration between publishers.”
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